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03 / 04 / 23
Illustrator / Photoshop

Client Name

This project involved thoroughly exploring branding and package design in cosmetic brands to design a fictional cosmetics brand, RogueFox Beauty. The objective of this personal project was to develop a comprehensive understanding of various established brands in today's market and their design choices. It was also imperative to conduct extensive research on popular cosmetic brands to examine how they communicate their image to their consumers through their products, advertising, and packaging. This research provided a solid foundation for making early design choices and developing rough ideation concepts. The overall brand theme aimed to convey a sense of upscale yet rebellious sensibility, capitalizing on the idea of setting unique beauty standards and deviating from the norm.

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