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CAMPBELL'S TYPOGRAPHIC

CAMPBELL'S TYPOGRAPHIC

03 / 11 / 21
​Blender / Photoshop / InDesign

Client Name

The Campbell's typographic piece represents a personal exploration of visual communication techniques through experimentation with typographic design. The project involved the use of all the text present on a Campbell's soup can as the basis for the creative direction. To achieve the desired result, I leveraged 3D modelling tools to recreate a series of soup cans in a digital environment. The project involved the creation of noodle-textured letter forms that were artfully integrated into the can label design to advertise the alphabet chicken soup slogan on the front of the label. The result was a visually engaging design that showcased my ability to blend creativity with technical expertise in executing a design concept.

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